2024 - Present
Every Wag
Every Wag is a pet care app focused on proactive, preventative care that is no connected to our Veterinary Platform Care Connect. The mobile app helps owners stay organized with reminders, document storage, and health tracking while tailoring recommendations to each pet’s breed and species to support their pet’s long-term health. With the Care Connect platform, veterinary professionals cannot only streamline their workflows but gain visibility into aftercare when the client leaves the clinic. The client can use the the app to keep connected to their clinic or complete guides using web links.
Highlighted Outcomes
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Launched a consumer mobile product on both iOS and Android from 0-1 in less than 5 months and achieved 80 downloads in the first two months
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Achieved a 5-star rating on the Apple App Store
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Early traction with shelters, building partnerships to promote the app to adopters and explore donation-based revenue streams
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Established proof of concept and foundation for growth in the pet care space
Uncovering the Gap in Proactive Pet Care
The Insight:
Standard veterinary models are purely reactive. Through user discovery interviews and data synthesis, we realized that a large portion of veterinary professionals time is spent answering the same question and repeating the same guidance during appointments and there is a unknown of what happens after the visit unless there is a complication, which many owners ignore.
The Opportunity
Build a bridge that empowers consumer proactivity, and enabling veterinary professionals to have transparency into what happens between visits, while simultaneously respecting the real-world workflow boundaries and time constraints of veterinary staff.
The Execution
Map out the dual-sided marketplace friction loops across two distinct target personas: the anxious pet parent and the resource-constrained vet clinic.
Define the strict core boundaries of the Minimum Viable Product (MVP) to prevent feature creep and ensure a tight validation loop.
Translating Strategy into System Architecture
The Consumer App (React Native):
Built an intuitive, cross-platform mobile interface centered around proactive log-keeping, preventative care scheduling, and client support pipelines.
The B2B Vet Platform (Web):
Engineered a web dashboard focused on maximizing visibility, streamlining clinical message triage, and removing administrative friction.
Technical Program Delivery:
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Designed and built a multi-organization privacy framework that strictly isolates patient data by clinic location to ensure total data confidentiality and block unauthorized access to sensitive records.
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Launched a secure, passwordless onboarding experience integrated with trusted identity providers like Google and Apple to protect users against data leaks and credential vulnerabilities.
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Partnered with legal counsel to translate compliant data policies into a patient-controlled consent framework for medical file transfers, backed by tamper-proof access logs to guarantee comprehensive audit trails.
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Design a data-lifecycle and retention strategy that ensures continuous medical record availability for healthcare clinics while protecting corporate liability and user privacy rights.
Go-To-Market
Launched the app on both the iOS and Play store. Refined the app onboarding flows, eliminating UI friction points, and implementing targeted feature-gating, the platform successfully achieved:
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6% Free-to-Paid Conversion Rate (exceeding industry standards by up to 3x).
Industry Validation:
Authored the comprehensive product strategy, market positioning, and presentation framework that earned selection into the VMX 2025 Startup Circle, presenting the product to thousands of global veterinary professionals and industry stakeholders.
